Marketing & Communications Manager - Career

CAREER

Career

Marketing & Communications Manager

Location: Shanghai

Position: Marketing & Communications Manager

Responsibilities:

● Drive implementation and execution of brand communication strategies to further develop the brand and grow the business in China;

● Interpret and translate global strategies into local tactics; Support the development of brand recognition and -understanding throughout key-cities across China

● Keep close liaison with local, regional and HQ sales and marketing departments;

● Successful planning and execution of new product launches and consumer campaigns;

● Work closely with regional marketing to optimize local plans and required assets;

● Work with the country manager to plan and manage the local sales and marketing budget;

● Oversee planning and execution of above the line advertising;

● Put ROI measurement criteria, tools and reporting in place across all channels and efforts;

● Liaise with the full marketing and communications team to make sure we seek out locally relevant content and deliver on a regular basis to engage our fan base;

● Evaluate efforts on all our (owned) media platforms and increase 1:2:1 communication with followers & digital opinion leaders for both brand interaction and content distribution;

● Constantly identify, analyze and align the latest communication trends and emerging technologies, seek out new opportunities and apply them to the strategy in alignment with the local sales & marketing team;

● Benchmark best practice examples in and outside the world of brand relevant for channel activities;

● Report monthly on relevant marketing communications-metrics, providing insights to stakeholders on projects, planning and results;

Requirements:

● University degree

● Years’ marketing experience or experience in a (creative or PR) international orientated agency environment

● Expert understanding of branding and premium products retail marketing principles;

● Good understanding of workings and benefits of effective PR;

● Good understanding of (online/offline) advertising and media buying;

● Good understanding and experience in working with communities and social media channels, like wechat;

● Editing and copywriting experience

● Can work with MS office and full fluency in written and verbal English;

● Good in English (both spoken and written)

● Strong communication skills, both internally and externally;

● Team player, well organized, self-starter;

● Ability to work cross functionally and to multi task and hit deadlines;

● Proactive approach and ability to problem solve;

● Setting and achieving project targets;

● Creative flair and attention to detail;

Motivated candidate please send your detailed resume in both English and Chinese and permanent contact to one of the following addresses:

E-mail: recruit_sh@bergerexecutive.com
Berger Executive Resources (Shanghai) Co., Ltd.
Suite 1204 ShengGao International Tower, 137 Xianxia Road, Hongqiao Development Zone, Shanghai 200051, China