• Marketing & Communications Manager
  • Location: Shanghai
  • Position: Marketing & Communications Manager
  • Responsibilities:
  • ● Drive implementation and execution of brand communication strategies to further develop the brand and grow the business in China;
    ● Interpret and translate global strategies into local tactics; Support the development of brand recognition and -understanding throughout key-cities across China
    ● Keep close liaison with local, regional and HQ sales and marketing departments;
    ● Successful planning and execution of new product launches and consumer campaigns;
    ● Work closely with regional marketing to optimize local plans and required assets;
    ● Work with the country manager to plan and manage the local sales and marketing budget;
    ● Oversee planning and execution of above the line advertising;
    ● Put ROI measurement criteria, tools and reporting in place across all channels and efforts;
    ● Liaise with the full marketing and communications team to make sure we seek out locally relevant content and deliver on a regular basis to engage our fan base;
    ● Evaluate efforts on all our (owned) media platforms and increase 1:2:1 communication with followers & digital opinion leaders for both brand interaction and content distribution;
    ● Constantly identify, analyze and align the latest communication trends and emerging technologies, seek out new opportunities and apply them to the strategy in alignment with the local sales & marketing team;
    ● Benchmark best practice examples in and outside the world of brand relevant for channel activities;
    ● Report monthly on relevant marketing communications-metrics, providing insights to stakeholders on projects, planning and results;
  • Requirements:
  • ● University degree
    ● Years’ marketing experience or experience in a (creative or PR) international orientated agency environment
    ● Expert understanding of branding and premium products retail marketing principles;
    ● Good understanding of workings and benefits of effective PR;
    ● Good understanding of (online/offline) advertising and media buying;
    ● Good understanding and experience in working with communities and social media channels, like wechat;
    ● Editing and copywriting experience
    ● Can work with MS office and full fluency in written and verbal English;
    ● Good in English (both spoken and written)
    ● Strong communication skills, both internally and externally;
    ● Team player, well organized, self-starter;
    ● Ability to work cross functionally and to multi task and hit deadlines;
    ● Proactive approach and ability to problem solve;
    ● Setting and achieving project targets;
    ● Creative flair and attention to detail;
  • Motivated candidate please send your detailed resume in both English and Chinese and permanent contact to one of the following addresses: 

    Berger Executive Resources (Shanghai) Co., Ltd.
    Suite 1204 ShengGao International Tower, 137 Xianxia Road, Hongqiao Development Zone, Shanghai 200051, China

    COPYRIGHT @ BERGER EXECUTIVE Tel.: + 86-21-5206-8666