Marketing & Communications Manager
Location: Shanghai
Position: Marketing & Communications Manager
Responsibilities:
● Drive implementation and execution of brand communication strategies to further develop the brand and grow the business in China;
● Interpret and translate global strategies into local tactics; Support the development of brand recognition and -understanding throughout key-cities across China
● Keep close liaison with local, regional and HQ sales and marketing departments;
● Successful planning and execution of new product launches and consumer campaigns;
● Work closely with regional marketing to optimize local plans and required assets;
● Work with the country manager to plan and manage the local sales and marketing budget;
● Oversee planning and execution of above the line advertising;
● Put ROI measurement criteria, tools and reporting in place across all channels and efforts;
● Liaise with the full marketing and communications team to make sure we seek out locally relevant content and deliver on a regular basis to engage our fan base;
● Evaluate efforts on all our (owned) media platforms and increase 1:2:1 communication with followers & digital opinion leaders for both brand interaction and content distribution;
● Constantly identify, analyze and align the latest communication trends and emerging technologies, seek out new opportunities and apply them to the strategy in alignment with the local sales & marketing team;
● Benchmark best practice examples in and outside the world of brand relevant for channel activities;
● Report monthly on relevant marketing communications-metrics, providing insights to stakeholders on projects, planning and results;
Requirements:
● University degree
● Years’ marketing experience or experience in a (creative or PR) international orientated agency environment
● Expert understanding of branding and premium products retail marketing principles;
● Good understanding of workings and benefits of effective PR;
● Good understanding of (online/offline) advertising and media buying;
● Good understanding and experience in working with communities and social media channels, like wechat;
● Editing and copywriting experience
● Can work with MS office and full fluency in written and verbal English;
● Good in English (both spoken and written)
● Strong communication skills, both internally and externally;
● Team player, well organized, self-starter;
● Ability to work cross functionally and to multi task and hit deadlines;
● Proactive approach and ability to problem solve;
● Setting and achieving project targets;
● Creative flair and attention to detail;
如您对上述职位感兴趣，请将您的中英文简历通过以下方式投递，请在邮件中注明申请职位，谢谢您的信任！
电子信箱：recruit_sh@bergerexecutive.com
邮寄地址：中国上海虹桥开发区仙霞路137号盛高国际大厦1204室 (200051)
